Collecting information about your company, product, market position and partner program.
Giving advice on channel partner strategy
Identifying the potential partners matching your target partner profile in the regions of your interest
Contacting potential partners to check interest in your partnership proposition.
Organizing introductory meetings with interested partner prospects .
Exchanging information for evaluating the possible benefits of the partnership.
Onboarding the partners: Training them, guiding them through marketing & sales activities