This program is for software developers, which have developed products in various Microsoft platforms (such as Sharepoint, Microsoft Dynamics etc).
Within the scope of the program, we find channel partners within the Microsoft Ecosystem. Microsoft ecosystem consists of resellers, integrators and developers of various Microsoft products.
The channel partners in this context may act in 2 ways:
1. Resellers: Resell and integrate the product to Microsoft user base.
2. OEM partners: Integrate the product into their own product and sell it as part of it.
We maintain a large network of Microsoft partners classified according to their activity (integrator/developer), product specialization (Sharepoint, Dynamics) and geography (country, state). Using this information, we reach to the potential partners for our clients based on their partnership strategy and connect them to the ones interested in reselling their products.